Built for independent coaches

You focus on what you do best: Coaching. We take care of the rest.

Every session starts with a briefing prepared for you and ends with your notes written up. Behind that sits the whole coachee journey at a glance, a coaching library from day one, a portal for your clients, and onboarding, agreements and invoicing in one place.

Free 1:1 onboarding
My Coaching Practice
AI session briefinggenerated 9 Sept 2026, 09:12 · session at 2 pmReady
MKMaria KellnerSession 4 of 12 · Executive coachingPDF

Overall goals and sub goals

Chair a board room without over-preparing for it. Sub-goal: run the Q4 review without a script.

Insights with focus from last session

Named over-preparation as a way of managing her own anxiety, not the room's.

Commitments and progress

✓Ran one meeting from three bullets - 2 Sept

✓Asked the CFO what he wanted from the review - 5 Sept

○Sit with a silence for five seconds - due 12 Sept

Potential topics for next session

What the open commitment is costing her. The Q4 review is in eleven days.

Package

4 of 12

Invoiced

$1,800

Agreement

Signed

Meet us at the ICF South Florida Chapter Luminous 2026 Event on Oct 9, 2026!

Why My Coaching Practice

Your calling isn't admin

Preparing before a session. Writing it up afterwards. Scattered forms, chased invoices, no-shows. See where those unpaid hours go - and how coaches get them back.

AI-assisted, end to end

One home for your whole practice - and a more professional one

Purpose-built for solo coaches. The AI takes the unpaid hours in your week: preparing for the session, writing it up afterwards, and getting your practice operations in order.

A session briefing, before you sit down

AI*

Twenty minutes before the session, one page tells you where this client is - goals, last session's insights, commitments and progress, and what's worth opening with today. Print it and carry it in.

Your notes, written up for you

AI*

Write, dictate, photograph off the pad you used in the room. It becomes meeting minutes, and updates the client's goals and commitments from what you wrote.

The whole journey of a client, at a glance

AI*

One screen that holds the arc of the work: where they started, what they're aiming at, every insight and commitment, the exercises done and the canvas you're building together.

A coaching library already in the box

Sign up and your exercises, agreements and templates are already there - eleven specialised onboarding templates for your specific practices, plus value discovery, intake and feedback. Usable in your first session, not after a weekend of setup.

Customer-facing materials that look like a firm

Coaching agreement, intake form, value-discovery tool and e-signature - countersigned, and a document neither side can quietly edit. Plus a client portal at your own address, in your colors.

Calendar, invoicing & payments

AI*

Sync your calendar, let clients book themselves, send reminders that cut no-shows - then invoice on your own letterhead and always know how many sessions are left.

* And you decide how far AI goes in your practice: off entirely, on your admin data only, or on coachee records too.

AI

Ask about any feature

5 of 5 questions left today

Answers come from what's actually built - nothing else. If a feature doesn't exist yet, it will tell you.

Safety & privacy

Secure by design

Built on audited infrastructure

Your practice runs on the same modern cloud infrastructure trusted by leading technology companies. It is independently audited, and your data is encrypted at rest and in transit on our platform.

End-to-end encrypted messages

If you choose, direct messages between you and your clients are encrypted end to end, from one device to the other.

Ethical AI

Guided by the ICF AI Coaching Framework. You decide how far AI goes. It only makes suggestions, and nothing is saved until you approve it. Our AI provider, Anthropic’s Commercial API, never trains on your data.

Simple, honest pricing

Pick the plan that fits your needs

Cancel monthly. Free 1:1 onboarding and migration support on every plan.

Available now

Professional

Everything a solo coach needs to run a polished practice.

$29.90/mo

  • ✓Session briefing*
  • ✓Notes professionally written up*
  • ✓Coachee journey at a glance*
  • ✓Coaching library including templates
  • ✓Client portal and all client-facing communication in your branding
  • ✓Onboarding, agreements & e-signature
  • ✓Calendar, invoicing & payments*
  • ✓No limitation on coachees, within fair use
  • ✓And many more - see every feature →
Start free
Not available yet - coming soon

Premium

Premium features that make your work even better and your practice look even nicer.

$39.90/mo

  • Everything in Professional, plus:
  • ✓SMS reminders before sessions
  • ✓Digital business card
  • ✓CRM pipeline & automatic follow-ups (Beta)
  • ✓Your own landing page - six designs
  • ✓CRM features: newsletters & campaigns
  • ✓Continuing-education (CEU) tracking
  • ✓Cross-client feedback analysis
Tell me when it's ready

Individual

Tailored to your exact way of working.

Custom

  • ✓Homepage customization
  • ✓Complex / custom coaching tools
  • ✓Bespoke practice workflows
  • ✓Custom invoicing

"Ping us - you'll be surprised by our quality, speed and how cost-efficient we are."

Request a quote
Coming soon

Add: Professional Homepage

+$9.99/mo

  • ✓7 designs to choose from
  • ✓pre-written copy for your focus
  • ✓.com domain included
  • ✓Add to any plan (billed yearly)

* AI supported, if you choose. We are using Anthropic Commercial API. Anthropic does not train on your inputs/outputs. It automatically deletes your data from its backend within 30 days.

Voice of the customer

Loved by coaches who value their time

★★★★★

“I like the simple, professional design, from the dashboard through to the workflow icons. The AI session summaries saved me the most time, and the templates were very helpful. Seeing at a glance how far each client has progressed through their sessions is really useful and helps me track client data efficiently. I encourage anyone to try the system, just as we encourage our clients to try new strategies.”
EOErika O.Athlete Mental Performance Coach

★★★★★

“I see each client's coaching journey at a glance and can prepare for a session in just a few minutes. With the client portal and consistent branding across all my communication, my practice looks more professional than ever. AI helps me write my session notes in minutes, and the tool asks each client for their consent before AI is used. Scheduling and invoicing now take a fraction of the time they used to.”
EHErna H.Leadership and Wellbeing Coach

★★★★★

“As a well-being coach just starting out, I'm honestly thrilled to have found a tool like this. From the first client contact to scheduling, agreements, communication, preparation and invoicing, everything is structured, connected and in one place. Instead of reinventing processes myself or juggling different tools, I can start with a professional foundation from day one. It genuinely motivates me to push ahead with my business and gives me more energy to focus on why I started: supporting people.”
SWSwetlana W.Wellbeing Coach

Your calling deserves a professional practice

Start free today. Bring your clients across for free. Be running in an afternoon.